📢 Finding your audience
This is part 3 of How to start a digital business in 2024. I address the question: How do you find a very narrow set of early adopters?
Karin Garcia Moreno
23 posts🏆 Is your idea worth pursuing?
This is part two of my six-part series on of how to start a digital business in 2024. The main question I will answer today is: Is this a good idea for YOU?
How to go about starting a digital business in 2024
2024 is a wonderful time to start a business.Still, where do you start? Starting today and for the next 5 weeks, I am going to share a playbook of how to go about starting a digital business in 2024.
The best resources on product-market fit
I have compiled a list with the top 5 books, videos and blog posts around pmf. Studying them will improve your chances of reaching pmf with your product.
Can we ignore product-market fit?
As useful as it is, the PMF concept has its weaknesses and pitfalls. It encourages to over-build and overspend, it is insufficient to build a business around it and it might fail to account for market evolution.