The best resources on product-market fit
I have compiled a list with the top 5 books, videos and blog posts around pmf. Studying them will improve your chances of reaching pmf with your product.
Karin Garcia Moreno
20 posts
Can we ignore product-market fit?
As useful as it is, the PMF concept has its weaknesses and pitfalls. It encourages to over-build and overspend, it is insufficient to build a business around it and it might fail to account for market evolution.
Product-Market fit: stop feeling whether or not you have it
You should feel PMF. If you don't, don't despair, there are qualitative and quantitative indicators to light up your bulb and help you.
How to go about finding Product-Market fit?
To find product-market fit you can follow the Lean way and use an MVP (for pre-product companies) or deliberate engine your way to PMF, if you already have a product.
Product-Market Fit: A guide for (pre-product) founders
Product Market fit might be the most important topic in your founder life. In this guide, I share the learnings, wisdom and advice I wished I had 4 years ago, when this all started.