🏆 Is your idea worth pursuing?
This is part two of my six-part series on of how to start a digital business in 2024. The main question I will answer today is: Is this a good idea for YOU?
Karin Garcia Moreno
17 posts
How to go about starting a digital business in 2024
2024 is a wonderful time to start a business.Still, where do you start? Starting today and for the next 5 weeks, I am going to share a playbook of how to go about starting a digital business in 2024.
The best resources on product-market fit
I have compiled a list with the top 5 books, videos and blog posts around pmf. Studying them will improve your chances of reaching pmf with your product.
Can we ignore product-market fit?
As useful as it is, the PMF concept has its weaknesses and pitfalls. It encourages to over-build and overspend, it is insufficient to build a business around it and it might fail to account for market evolution.
Product-Market fit: stop feeling whether or not you have it
You should feel PMF. If you don't, don't despair, there are qualitative and quantitative indicators to light up your bulb and help you.